Your Patients Get to Live Their Best Life
It’s time to live yours.
The Industry Challenge
The Industry Challenge
Some Marketers Say
the Lasik Industry
is in Decline
We respectfully disagree.
The demand for great eyesight isn’t gone. Your potential customers simply ignore the weak messaging.
LASIK didn’t fall out of fashion.
It fell out of focus.
They’ve just been trapped in the same tired price-war messaging for over a decade.
When your competition is Groupon, you’re not commanding premium pricing.
We’re here to fix that.
If “Save $1,000” is Your Message,
You’re not Pitching a Life of Perfect Vision.
You’re Peddling a Discount.
And your life-changing surgeons have been reduced to a coupon.
The industry doesn’t need another boring ad.
The Industry Needs a Thunderclap
As the founder and CEO of Bolder Creative, he went on to lead the agency behind some of Private Equity’s fastest-growing portfolio companies — a trusted partner to firms like Bain Capital and Moderna.
Now, that same elite-level expertise is being applied to one of healthcare’s most underserved markets: elective eye care.
Because templated ads and race-to-the-bottom discounts aren’t doing justice to the work refractive surgeons perform.
These are life-changing procedures — and the marketing should reflect that.
Bolder Black was built to make that happen.
The Solution
The industry doesn’t need another boring ad.
The Industry Needs a Thunderclap
As a marketing psychologist, Dr. Mark Bloemhard has helped
shape some of the world’s most iconic brands: Ferrari,
Maserati, Land Rover, McDonald’s, Honda, and Home Depot
to name a few.
As the founder and CEO of Bolder Creative, he went on to lead
the agency behind some of Private Equity’s fastest-growing
portfolio companies — a trusted partner to firms like Bain
Capital and Moderna.
Now, that same elite-level expertise is being applied to one of
healthcare’s most underserved markets: elective eye care.
Because templated ads and race-to-the-bottom discounts
aren’t doing justice to the work refractive surgeons perform.
These are life-changing procedures — and the marketing should
reflect that.
Bolder Black was built to make that happen.
Mark Bloemhard, PhD, MBA, MA
Founder / CEO
The Solution
Know when to
Call Bolder Black
The Bolder Difference
If your leads have plateaued or dropped off
Chances are, your current marketing is offering discounts, not demand. That’s a dangerous and costly gap in an industry where most patients need persuasion… not just coupons.
We build the funnel that confidently turns clicks into consults.
If every other agency locks you into terms
We don’t believe in handcuffs or hostage-style contracts.
You’ll stay with us because the strategy works — not because we threatened you with fine print.
Our clients stay because performance actually
delivers.
If your current agency recycles everything
Same headlines. Same stock photos. Same “$1,000 LASIK” offer that screams
commodity.
Sound familiar?
That’s why many agencies say the industry’s in decline because it is…. for their
clients.
If you want exclusive strategy, not shared
We only take one LASIK/RLE center per metro area. That means no cross-client strategy, no shared data, and no divided loyalties.
No reruns. No recycled campaigns.
Just a team that’s fully focused — all in on your growth, and only yours.
The industry doesn’t need another boring ad.
We are so Confident in Our Ability to Produce
Results that we Don’t Require Contracts.
We Never Have. We Never Will.
Our Guarantee
A conversation
Worth Having
Reaching out is simple.
No obligation, no hard sell — just a straightforward conversation about your goals and how we might help you achieve them. We understand the demands on your time, so we’ll keep it focused, relevant, and respectful.
Share a bit about your practice, and we’ll guide you through what’s possible — with clarity, transparency, and zero pressure. Feel free to call or text Mark on his cell phone (614) 477.6511 or fill in the contact form below.
The Bolder Difference
Get Your Free Marketing Analysis
Discover exactly where your marketing is winning, where it’s falling short, and how to capture more high-value patients.
Our free analysis is clear, actionable, and tailored to your practice. No pressure, no obligation — just insights you can use to elevate results and own your market.